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Increasing Conversions on Law Firm Websites with the Scent of Information

Is your law firm website suffering from a lack of conversions? It may be due to poor search usability. Nowadays, Web users live busy lives. When they search on the search engines, such as Google, they...

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Have Your Law Firm Rankings Dropped? Google’s Latest Exact Match Domain (EMD)...

Several non-client law firms have contacted us about rankings’ drops due due to Google’s Penguin and Exact match domain updates.  Exact match domains (EMDs) have been a trusted marketing tool for law...

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Internet Summit 2012 Highlights Content’s Continued Importance For Online...

What you say on the Internet is at least as important as the means you use to convey your message. In other words, quality content plays a vital role in any effort to find success online. It doesn’t...

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Five Ways To Evaluate A Potential Law Firm SEO Vendor

Law firms are constantly besieged by SEO sales people. Many are articulate, not to mention persistent. However, these sales people will not be the ones who will accomplish your law firm’s website...

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Build Your Law Firm Website Links Naturally

Linkable Assets “Linkable asset” is a term that has been around for a while and is used to refer collectively to a website’s link-worthy content. In other words, a linkable asset is what your firm...

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Black Hat vs. White Hat SEO: How to Tell the Difference on Your Site

Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem...

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When Should Lawyers Write Their Own Web Content? 10 Factors to Consider

An attorney who can present their own story is the best advocate for the law firm. And Web content is a great way to expand your presence and reach prospective clients who seek professional services...

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2013: Time to Effectively Track Your Law Firm’s ROI and Cost Per Case

Tracking your return on investment (ROI) and cost per case is critical if you wish to invest in marketing and advertising wisely. We recently discussed ROI for different marketing channels with three...

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Are You In Tune With Law Firm Marketing in 2013? Nielsen & Billboard Are...

A few months ago, I wrote an article entitled “Is TV Dying As An Effective Law Firm Advertising Medium?” In it, I mentioned that some firms with large TV advertising budgets and well-planned marketing...

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How PPC & Organic SEO are Stronger When Paired Together For Law Firm Marketing

Search engine optimization (SEO) and pay-per-click (PPC) professionals frequently disagree on which area of specialization is more important or beneficial to promote website visibility. Truthfully,...

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Questions to Ask Your Law Firm’s PPC Vendor

Staying involved in your law firm’s marketing campaign is important for maximizing your return on investment. Firms often seek out Consultwebs’ help after realizing their current Web vendor was not...

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Invitation To Join Consultwebs’ Web and Social Media LinkedIn Marketing Groups

If your law firm is interested in Internet marketing topics, we invite you to join our LinkedIn Lawyer Web Marketing Group.  Topics include law firm SEO, design, video, PPC, content development and...

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2013 Avvo Lawyer Marketing Conference Has Record Attendance

Just under 300 attorneys attended the April 26th and 27th Avvo Lawyernomics2013 annual legal marketing conference at Bellagio in Las Vegas.  Avvo, a leading online Q&A and ratings forum for...

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How To Survive Google Penguins: A Simple Overview For Lawyers

2012 was a big year for anyone in the legal search marketing field. Law firms that had properly developed and maintained websites ranked well and typically continued to increase their case loads....

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Law Firm SEO: Five Common Mistakes to Avoid

Long gone are the days when you could rely only on meta descriptions, title tags, and directory links to boost your firm’s website rankings in search engines. Thanks (or no thanks) to sites using...

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Is law firm lead generation worth it as opposed to other forms of marketing?

Like all types of vendors, some law firm lead generation companies are good and some are bad. There are some reputable lead generation companies, and there are some that are not worth the money,...

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Using Google Alerts to Get Topical News Quickly and Improve Your Content

Time is of the essence when taking someone from prospect to client. Obtaining quick notice about local accidents and injuries and/or defective products can provide a competitive advantage. When an...

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Search Marketing Expo Offers Key Information for Law Firm Marketers

When it comes to online marketing, you have to stay ahead of the curve in order to be successful. Consultwebs’ team is always eager to expand its talent and stay on top of ever-changing industry...

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Yelp Wanted: For Law Firm Reviews

If you are like most businesses, you consider word of mouth your most valuable marketing channel. Increasingly, online reviews are a critical component of Web word of mouth. Frequently used lawyer...

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The Benefits of Google+ Authorship and Attorney Profiles

In modern culture, online profiles – primarily Facebook – have become an extension of our identity. Similarly to the way people dress or the hobbies they enjoy, online profiles tell Internet users how...

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